Opened in December 2012 in the heart of Hoboken New York. ArteVino is an art studio that you can bring your favorite bottle of wine or beverage to enjoy during the class. Their primary customer segment is women between ages of 25 and 45. They should constitute about 80-90% of all class attendees and private parties like birthdays or bachelorette parties.

Artevino logo

 

Their key attributes are Sophisticated, Fun & Relexed and Community.

So, as a brand we wanted to create something that was a bit whimsical but still has both elegant & fun elements. So we though the idea of drip drip…we created a logo mark that has the A and V with drips coming down it. By using drips also as a supporting graphics and different colours we created a fun element to it as well.

 

Besides the corporate items, we also assisted them in creating a site map as well as navigation through the site.

The homepage – the client wanted something more unique and original than what they have seen before. So using circles matches with the logo element and something simple, strong and dynamic as you enter into the site.

The calendar page:

We also supplied a simple Brand Guidelines for the client as well.