Flex Studio is a Hong Kong haven for yoga, pilate and fitness located in Wong Chuk Hang. Having operated since 2005. In 2011, they wanted their brand to be looked at again so they can continue to grow in a more modern way and bringing all elements together to have a consistent look and feel.

ROKO Studio looked at everything they have done since 2005 and made suggestions to them as to what needs to be done. We updated their logo, created consistent set of colours, fonts and natural elements such as wood and with these elements we created templates for Flex. We went through their image portfolio to find them a consistent look and feel they they can use internally as well as externally. These elements gave them a unique and defined brand look for items such as posters and advertising. We also updated their signage and website (TBC) which gave them a professional feel.

EDM (electronic direct mail):

FlexKids Advertisement:

FlexKids web ad:

Location Map: