The Lobintan is a modernized Hong Kong Street Food that you normally see at the corner of a busy streets. The particular store is located at Festival Walk  and placed in their playful food truck!!

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The Lobintan offers Hong Kong street snacks that is made in Hong Kong with tender loving care. They provide a variety of Hong Kong street snacks such as hand-made curry fish ball to soft serve ice cream.
The English name plays the Chinese pronunciation of the Chinese words”Street side store”. Which has a nice catch to it. The brand main objective was to modernized the idea of Hong Kong street food. So we used a modern serif type and keeping everything simple and clean. The boxes we used Chinese takeaway boxes to play on the idea of a Chinese restaurant in non Asian country.

The Lobintan boxes

 

We also had to stage food and take a bunch of yummy images for them. We had a lot of fun doing it. Then with the images we took, we created posters for them to use in store.

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